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It's just possible that a businessman's role in the year 2000 will erode seriously due to little involvement in the growing “leisure values” of an affluent culture and failure to contribute directly to the needs of what will be a strongly post‐industrial society. But if we want to train managers who are able to meet the needs and interests of the wider community, how do we prepare them for something as conceptual as “social responsibility”? Is it enough to superimpose on the business curriculum some courses in the social, political or technical‐environmental forces affecting the individual and his firm, i.e. make the student study more and longer before he becomes an operative “professional”?
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Philip T. Crotty (1971) studied this question.
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