Causal Factors Influencing to Organizational Performance of Hotel Business in Thailand

Based on a sample of 273 hotel business entrepreneurs, this paper examines the Causal Factors Influencing to organizational performance of hotel business in Thailand. Statistics that used to analyze are correlation analysis, multiple regression analysis, path coefficient, chi-square, goodness of fit index, and adjusted goodness of fit index. The results show the variable that had a direct effect on performance was corporate image, direct and indirect effect was good governance by passing corporate social responsibility to corporate image and corporate social responsibility, and indirect effect was a business environment by passing corporate social responsibility to corporate image. In conclusion, corporate social responsibility, good governance, corporate image, and business environment had an effect on performance of hotel business in Thailand. Hotel business entrepreneurs should set the guideline of related strategy development in order to improve hotel business to serve and respond to customers and society needs more efficiently, to apply the research result to resolve the defective work, moreover, to reinforce the work to obtain competitiveness in the future further. Keywords Organizational performance, Corporate social responsibility, Corporate image