Analisis Peluang Dan Tantangan Industri Co-Working Space Studi Kasus: Meetup Co-Working Space Pekanbaru

This research was conducted by the Coworking Space business in Pekanbaru City, especially at the Pekanbaru Coworking Meet Up. The aims of this research are (1) to identify the business pattern of Coworking Space in Pekanbaru city; (2) identify business opportunities and challenges using SWOT analysis. In this study, information was obtained through the method of observation, interviews and literature studies on data related to the research topic. Cooperation with the government is also felt to be necessary, especially considering that the city of Pekanbaru is currently intensively encouraging industries in various fields with knowledge of digital technology, creating opportunities for the coworking space industry in the city of Pekanbaru. The suggestion for this research is that it is hoped that the participation of the coworking space industry players such as the Meet Up Co-working space to be more active in providing understanding to the wider community including the millennial market segment.