Body Image Satisfaction in Scottish Men and Its Implications for Promoting Healthy Behaviors

The present study considers the body mass index and waist measurement at which men express body weight and shape satisfaction. The role of body aesthetics is an important consideration for those who are trying to encourage eating behaviour modification and the adoption of physical activity in men. The study of 80 Scottish men of low socioeconomic status who volunteered to participate in the study at their workplace showed that overweight men were satisfied with their current body weight and shape and are therefore unlikely to participate in behaviours that encourage weight loss. Obese men, on the other hand, were dissatisfied with their body weight and shape, making them more likely to adopt behaviours that promote weight loss. The implications of the findings are discussed with reference to behaviour change.