Asian Body Image Satisfaction: Ethnic and Gender Differences across Chinese, Indo-Asian, and European-Descent Students

This study extends previous research on ethnocultural differences in body image satisfaction by comparing two distinct Asian groups with a European descent group (N = 1471). Canadian undergraduates completed self-report body image measures. Participants descended from China reported the lowest levels of body satisfaction. Body satisfaction of participants descended from Indo-Asia was the next lowest, significantly lower than their European descent counterparts. The body satisfaction of women was lower than that of men across all groups and all participants expressed a desire to be thinner. The results suggest that one cannot generalize across Asian populations, as there may be significant differences between various ethnic minority groups.