Success Factors in Pepper Greenhouses - Case Study: Queretaro, Mexico

The purpose of this research is to analyze de success factors in pepper greenhouses. The research setting consists of eight pepper greenhouses in the state of Queretaro, Mexico. The research used the multiple-case contemporary method. In one of the eight cases, lack of success was found, as shown by three factors: financial management, staff retention and internationalization. In the other seven cases, seven factors were complied with satisfactorily, government subsidies being the exception. This paper also discusses the theoretical framework, conceptual details and conclusions reached.