Geography and the cruise ship port selection process

The cruise ship industry is currently undergoing a period of rapid expansion. New cruise capacity threatens to produce overtonnaging, with future berths exceeding demand. Despite this development, cruise operators are confident that a growing North American market will be able to satisfy the equilibrium condition sought by vessel operators. This research explores where the new tonnage might be deployed and its eventual impact on the cruise industry. Geographic concepts are utilized to test and support the premise that geography contributes positively to the cruise port selection process. Itineraries, influenced by ‘site’ and ‘situation,’ are presently still the most important factor affecting cruise port selection.