Rhetorical rules and organization‐cultures: Identification, maintenance, and change

What do rhetoric and organizations have in common? Organizations, like rhetoric, can be understood and managed as systems of values and beliefs that underlie the ways members and groups try to influence others. Organizations can be studied as rhetorical cultures, because both are guided by the symbols used to induce cooperation. This article illustrates these and other similarities between rhetoric and organization and suggests ways to identify and manage organization‐cultures.