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Purpose The purpose of this paper is to provide a new non‐technological innovation to manage socio‐economic crises. Economic theory, which is one‐sided and fails, cannot manage these crises; the model suggests that crises should be solved using social responsibility (SR), human requisite holism (RH), and well‐being (WB). Design/methodology/approach A qualitative analysis using SR, Human RH, and WB, as well as dialectical systems theory, is applied. Field research involved Slovenian mid‐sized enterprises. Findings The current global socio‐economic/environmental crisis reflects decision makers' one‐sidedness and resulting oversights. SR supports their holism and honesty and fights their abuse of impact. SR can help solve crises by reducing human one‐sidedness better, if SR is upgraded with increasing WB, not welfare alone. Both SR and WB support RH behavior. The innovative synergy between WB and SR leads to a solution of crises. Dialectical systems theory supports WB and SR. Research limitations/implications The hypothesis is researched to the greatest extent possible, with qualitative analysis in desk and field research. Practical implications Findings support new requisitely holistic approach to managing socio‐economic crises in politics and business. Originality/value Available literature offers no similar concept.
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Žižek et al. (2013) studied this question.
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