Ethical Consumerism: A Defense of Market Vigilantism

There are many ways in which people can try, acting alone or with others, to change the world for the better. They can engage in political activism or volunteer work or provide financial support for others who do so. They can also act through the medium of the market by providing incentives for change—for example, through paying a higher price for fair‐trade coffee or threatening to withhold purchases in response to the wrongful conduct of other market actors.