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Briefing reviews CSR activities through sport in firms, highlighting implications for community development.
Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Firms in different sectors can use sport as a vehicle for their corporate social responsibility (CSR) activities. Focusing on philanthropy, sponsorship and participation helps businesses play their part in community development and the well-being of groups and individuals. Greater emphasis on education will further these benefits and enable organizations to enhance their own CSR credentials. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
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