(In)Visible (a)sexuality? Media discourses and representations on asexuality in Portugal

This article presents the result of a multimodal analysis of the representation of asexuality in Portuguese mainstream media. In Portugal, the media played a pivotal role in the relationship between the newly formed Portuguese asexual community and the wider audience. Media attention on asexuality in Portugal generated a discussion on how asexual people are represented, but also on social representations of sexual diversity in general. As a result, the Portuguese asexual community and LGBTQI+ movement were impelled to reflect on their activity and on the public image they wanted to send out. Therefore, the community had to make choices: which media to participate in; who participates; whose faces the message is associated to; to what extent the allies are to be taken into consideration; which types of discourses get privileged, and which become excluded. Amongst other public effects, the Portuguese LGBTQI+ movement started to acknowledge asexuality in documents produced by them. The corpus of materials on the subject grew, and asexuality left a significant footprint. The major tendency points towards a positive portrayal of asexuality that puts asexual people centre stage, owning narratives about themselves.