Human ecology, geography and marketing

Discusses ecology and marketing, showing that while ecology may not provide a methodology for marketing, spatial science and systems theory provide findings which may prove to be of importance with regard to marketing. Maintains that ecology is criticised both for its hazy definition and its approach of argument by analogy. Explains that emerging patterns can give clues to the multi‐dimensional environmental processes affecting human decisions. Documents that the relevance of geography to marketing may, therefore, be great even though that of ‘human ecology’ as traditionally defined may be just an illusion.