Preface Acknowledgements Part I - Fundamentals 1 - When Does It Pay to Be Green? 2 - What Are Sustainability Strategies? Part Ii - Competitive Environmentalism 3 - Eco-Efficiency 4 - Beyond Compliance Leadership 5 - Eco-Branding 6 - Environmental Cost Leadership Part Iii - Beyond Competition 7 - Sustainable Value Innovation 8 - Sustainability Strategies and Beyond
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Renato J. Orsato (2009) studied this question.