Strategy Map for the Crisis Communication

Companies are starting to focus on the proactive crisis management as one of the cornerstones of the crisis communication. Effective crisis communication is crucial for the successful resolution of corporate crisis. Crisis communication is the highly specific company areas, because it introduces the penetration of crisis management and corporate communications. In terms of crisis communication tasks, which are aimed at solving problems in a company, it is essential to provide roles in terms of strategic and operational management. Effective crisis communication in the enterprise should be planned in advance and successful managed, since every crisis has its life cycle, which can be influenced. The missing link between formulation of the strategy crisis communication and its implementation provides a strategic map, which is logical and coherent architecture for description of the crisis communication strategy. Strategy map of crisis communication shows the achievement of corporate objective, which in times of crisis, is the stability of the company. On the base of relationship of the causes and consequences, the strategic objective of crisis communication becomes understandable.