Rita Gunther McGrath, Ming-Jer Chen, Ian C. MacMillan, Multimarket Maneuvering in Uncertain Spheres of Influence: Resource Diversion Strategies, The Academy of Management Review, Vol. 23, No. 4 (Oct., 1998), pp. 724-740
No takes yet. Share an insight, caveat, or question.
McGrath et al. (1998) studied this question.