The Effect of Deviant Group Membership upon Impressions of Personality

Summary Personality impressions of a videotaped stimulus person were compared when he was introduced as a member of a homosexual group to when he was not. It was predicted that no differences would be found in overall attraction, but that the homosexual condition would elicit ratings consistent with a male homosexual stereotype. Results were consistent with the hypothesis; in the homosexual condition, the stimulus person was judged more feminine, emotional, submissive, unconventional, and weaker than in the nonhomosexual condition, but equally likable.