During the past few years, there have been tremendous attempts among various organizations to implement the marketing information systems to improve their financial performance, in general, information systems are an important element to support the performance, however, to apply these systems it is necessary to be analyzed and evaluated. Accordingly, The aim of this paper is to identify the impact of marketing information systems directly on brilliant financial performance, after a brief literature review an applied study was conducted among physicians that work in private hospitals in Iraq. To this end a model of the relations has been developed to be tested by linear regression and structural equation modeling, the results showed that marketing information systems directly affect the brilliant financial performance.
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Fahmi et al. (2019) studied this question.