The Impact of a Derogatory Remark on Prejudice Toward a Gay Male Leader¹

A laboratory experiment examined the impact of a derogatory remark on expressions of prejudice toward a gay male leader. Students participated in same‐sex groups with a male confederate who was obviously gay or presumably straight. Half of the participants in the gay condition heard a derogatory remark about the confederate. This resulted in 3 experimental conditions: gay/remark, gay/no remark, and straight/no remark. Participants evaluated the leader's abilities less favorably and evidenced more negative nonverbal behaviors toward him in the gay/remark condition than in the gay/no remark or straight/no remark conditions. These findings extend research on derogatory remarks to a nonracial minority and highlight the powerful effect of immediate social context on expressions of prejudice.