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Although the banking industry plays a central role in the world economy and has traditionally been an innovative user of information technology, banks are struggling to develop mature Internet strategies. A model used to analyze the type of Internet activities among a sample of banks as well as their level of sophistication and customization is useful not only for revealing unexploited opportunities in the banking sector but also for guiding the strategy-building process of organizations in other industries.
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Angehrn et al. (1997) studied this question.
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