:Roadmapping has become one of the most widely used approaches for supporting innovation and strategy, at both firm and sector levels. A key benefit is the communication associated with the development and dissemination of roadmaps, particularly for aligning technology and commercial perspectives. This article presents a workshop-based method for supporting the identification and exploration of strategic issues and opportunities, as part of a “fast-start” approach for the rapid initiation of roadmapping. The approach has been tested in 28 applications, covering a broad range of organizational contexts. Details of the workshop approach and facilitation techniques are described.
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Phaal et al. (2007) studied this question.
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