Presents a demographic analysis of industrial innovation projects by examining their characteristics and consequences. A total of 23 factors were found to be associated with the success and failure of industrial projects, in addition to a total of 14 factors which were specifically associated with the R&D-marketing interface. The results provide an in-depth picture of the important factors which can influence the commercial success of industrial innovations.
No takes yet. Share an insight, caveat, or question.
Souder et al. (1979) studied this question.