Association Planners' Satisfaction

The meeting industry has not attracted researchers' attention as much as industry growth and suppliers' interest. Research within the industry has examined attribute importance and attribute performance separately from the association meeting planner's perspective. This study's purpose was to evaluate state association meeting planners' satisfaction with their recent convention destination through the simultaneous consideration of attribute importance and performance. A total of 252 questionnaires from 673 faxed were completed, resulting in a 37.4% response rate. Importance-performance analysis revealed that management should concentrate their resources on providing quality meeting services, better prices, and quality meeting facilities.