Governmental Financial Reporting Reforms and Relationship Marketing: An Analysis of International Public Sector Accounting Standards Implementation

This study aims to investigate the effect of the implementation of International Public Sector Accounting Standards (IPSASs) on corruption. This study utilizes a primary data approach based on survey design. The study uses a sample of 255 accountants and auditors in the Nigerian public sector. Multivariate regression analysis r is performed on data gathered from the field of study. The study finds that the implementation of IPSASs significantly affects transparency and accountability favorably at .05 level of significance. The analysis of the result based on the doctrine of Oli–eclectic paradigm, agency and culture theories indicates that improved transparency and accountability in the public sector will enhance relationship marketing.