Assessing Causality in the Relationship Between Community Attachment and Local News Media Use

Numerous studies have demonstrated a relationship between community attachment and local news media use. Despite calls for panel studies to determine the direction of causality in this relationship, there is little evidence beyond cross-sectional surveys, which are often further limited to single communities. In order to contribute to the debate about causal direction, we conducted a four-wave national panel study with repeated measurement of community attachment and local news media use. Cross-sectional analyses confirmed the expected relationship between news use and community attachment. However, more conservative panel analyses controlling for a lagged measure of the dependent variable failed to produce evidence of causal relationships. The hypothesized role of population density and ethnic diversity as cross-level moderators of this relationship was examined using multilevel modeling. Methodological and theoretical reasons for the results are discussed and suggestions for alternative study designs are proposed.