Examine the Commercialization Research Outcomes in Iran A Structural Equation Model

The study presents a structural equation model of commercialization. In this study, reviewing the previousstudies conducted on commercialization of research outcomes and a content analysis 33 factors affectingcommercialization were extracted and categorized in 6 main groups, namely, research-oriented factors,industry-oriented factors, the government, technology parks and growth centers, environment, andcommercialization. Then, based on the identified indicators, the conceptual model of commercializing researchoutcomes was designed and a questionnaire was developed for confirming its factors in Iran, which wereconfirmed by the experts. Data collected were analyzed by LISREL and the software proposed an appropriateanalytical model. The major hypothesis of this study referring to the idea that the 6 constructs mentionedconstitute the concept of commercializing research outcomes was significantly confirmed. It was found out thatthe government is the most influential factor in commercializing research outcomes. Besides, in order toimplement the confirmed model a specific methodology was proposed and surveyed. Finally, the IslamicAdvertisement Organization was selected as the study field and the results of which are reported.