Ethnic Aspect of the “Soft Power” Policy in the Implemetation of Geopolitical Projects in the Greater Mediterranean

The article analyzes the ethnic aspects of the “soft power” policy in the implementation of geopolitical in the Greater Mediterranean. The concepts “project”, “political project”, “geopolitical ” are considered. The subjective aspect of geopolitical projects is highlighted. possibility of using the ethnic component of the “soft power” policy in a constructive and way is substantiated. The methodological possibilities of neorealism and constructivism the study of ethnicity as a resource of “soft power” are considered. Based on the analysis the French Mediterranean project, the Turkish Pan-Turkic project and the interaction of with the countries of the Middle East, the key aspects of using the ethnic component as resource of soft power policy in the implementation of geopolitical projects of regional and -regional factors of international relations in the Greater Mediterranean are highlighted. The of the French Mediterranean project as a geopolitical one is carried out. It is determined the ethnic component of the soft power of France is mainly realized through the use the language as one of the key markers of ethnic identity. The Turkish pan-Turkic project is . It is revealed that the most effective means of spreading Turkish influence in the Turkic is to use the influence of the Turkish diaspora, promote the Turkish education system popularize the Turkish language. The article reveals the importance of the Middle East for implementation of major geopolitical projects in China. It is stated that in order to implement projects, the Chinese language and Chinese culture in the Arab world are actively ; the lobbying potential of the Chinese diaspora is used as the ethnic components of ’s soft power.