Advocates of Transactive Energy (TE) make arguments for the integration of distributed energy resources (DERs) into a market environment from the standpoint of overall energy economics, customer choice, facilitating technology adoption, and encouraging innovation. At a very high level, this is reasonable given the rapid development and adoption of personalized transactions via the web and mobile computing in many domains and the equally rapid proliferation of DERs, at least in some geographic areas.
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Masiello et al. (2016) studied this question.