The question of the development of the identity of those of the Russian diaspora in various post-Soviet independent states has attracted many scholars. With this article the authors would like to join the discussion by exploring the strategies used for retrospective self-designation and creation of boundaries between “us” and “them” of younger Russian-speakers1 living in Estonia. The authors consider that there are good preconditions for the rise of group-consciousness among Estonian Russian-speakers on the basis of their common political exclusion. However, Estonia has been one of the countries that has moved most rapidly into global communication networks and post-modern values, thereby offering fertile soil for distancing oneself from previous identity-references, individualization and fragmentation of identity. The aim of this analysis is to outline the patterns of identification and discuss them in relation with generation replacement and individualization — aspects that have not been fully explored thus far.
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Vihalemm et al. (2003) studied this question.
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