Those entrusted with leading corporations and organizations into the 215t century face profound changes. They must address severe competitive pressures, globalization of markets, and deregulation, as well as an increasingly sophisticated, diverse customer base. All this is taking place as the workforce is becoming more diverse and its values and expectations are changing in fundamental and challenging ways. As a result, it has become clear that leaders of organizations must quickly develop business strategies and manage performance in significantly more creative and flexible ways.
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Robert L. Lattimer (1998) studied this question.
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