The dynamics and trajectory of creative consumption practices as revealed by the postmodern game of geocaching

Through a comprehensive exploration of the no-limits postmodern game of geocaching, two researchers shed light on the dynamics and trajectory of creative consumption practices. They reveal how they overlap with other practices, the process of contamination they result in and the way they foster dynamic and playful embedded selves of consumers and actors involved in this process. The authors highlight the need for researchers to understand consumption practices as systems of entangled and evolutive practices that mingle in complex ways.