Dr Eugene C Lim is a faculty member at the City University of Hong Kong School of Law. This article Artificial intelligence (AI) technologies have, in recent years, triggered a dramatic paradigm shift in how we conceive of authorship and creation. Intelligent machines, such as those powered by the new GPT-3 neural network technology, are capable of generating expressions, composing text, performing translations and producing other ‘creative’ outputs once thought to be beyond the ability of computers. This article will focus on intelligent AI applications (or ‘creative avatars’) that are programmed to replicate the ‘style’ of a human author (such as Shakespeare, Rembrandt or JK Rowling), and the regulatory challenges flowing from the generation of...
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Eugene Lim (2020) studied this question.