This paper reports the findings of a pilot study undertaken to ascertain the feasibility of incorporating the Theory of Planned Behavior and the Taxonomy of Work Values into the explanation of physician technology acceptance of a new organizational technology – Computerized Physician Order Entry (CPOE). While Davis’s Technology Acceptance Model has received much empirical support, we posit that certain complexities associated with the physician population and the hospital environment warrant the inclusion of other theoretical models as a means of furthering our understanding of technology acceptance. Although preliminary in nature, this study finds support for the inclusion of both the Theory of Planned Behavior and the Taxonomy of Work Values in further research examining this complex phenomenon.
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Rosenthal et al. (2005) studied this question.
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