From mass propaganda to political marketing: The transformation of labour party election campaigning

The rise and growing importance of political marketing is self-evident in many of the major democracies. The innovative Conservative party campaign effort of 1979 is referred to as a major watershed in the development of the phenomenon in. Results of that election proved a vital component in the respective success of both agency and client organisation. Victory heralded the beginning of three Thatcher led governments as well as the start of a period of commercial success for the party's.