McDonald's or Golani Junction? A Case of a Contested Place in Israel

This paper investigates the conflict that arose as the result of opening a McDonald's restaurant adjacent to a national shrine in Israel. This conflict transformed Golani Junction, previously associated with the meanings assigned to the Golani memorial, into a contested place and a controversial issue. The paper outlines the conflict and the attempts to reach a compromise solution. The main argument is that the conflict reflects the notion prevalent among those dedicated to the memorial site and to the values it enshrines that the restaurant defies the sacred character of the place and marginalized the memorial in the local landscape. The conflict of meaning is also associated with McDonald's being construed as a prominent symbol of the alleged Americanization of Israeli society and culture. With this, the controversial character of the Golani Junction is also an aspect of a wider debate concerning cultural identity in Israel. Beyond the local context and specific issues involved, the controversies that transform the Golani Junction into a contested place demonstrate how conflicting interpretations of place and the politics of its meaning are formulated in terms of landscape features and architectural details.