Published studies of new product development in Spain provide conflicting evidence regarding the role of cross-functional integration in new product success. One possible explanation for these results is the use of idiosyncratic scales for measuring the level of cross-functional integration. This study adopts the scale items used in a previous study and replicates that research process using data collected from managers of 134 Spanish companies involved in new product development. Findings confirm the appropriateness of these scales in a Spanish context and the importance of cross-functional integration to new product success in Spanish firms. No support is found for the hypothesis that participative management is positively correlated with the level of cross-functional integration. Cross-functional integration is found to be negatively related to goal incongruity and positively related to top-management support for integration.
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Parry et al. (2010) studied this question.
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