This research explored the contributions of Human Resource Management (HRM) practices towards encouraging eco-friendly behaviour in Higher Education Institutions (HEIs) in Karachi, Pakistan focusing on the organizational culture. Using mixed-method research, it was found that there was a high positive association between HRM practices and eco-friendly behaviour mediated by organizational culture. The analysis also revealed that a strong organizational culture mediates the effectiveness of HRM practices in achieving sustainability goals. The findings offer practical recommendations for HEIs in resource-constrained environments, suggesting that even low-cost or incremental HRM interventions can positively impact sustainability initiatives. This study fills the gap in existing literature where studies have tried but failed to capture any evidence from the educational sector and contributes to the body of knowledge by proving that HRM practices as per the strategy can promote higher environmental concern levels in organizations. Resource constraints were identified as significant challenges in adopting these practices in Karachi's HEIs.
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Imtiaz et al. (2024) studied this question.
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