The incorporation of tools into New Product Development (NPD) process tends to contribute to the implementation of Mass Customization strategy in companies. Different knowledge areas – such as marketing, design and engineering – offer tools for different stages of product development. The specificity of those tools makes their selection and application to NPD process difficult. This paper aims at carrying out a literature review of applicable tools in respect to the NPD aimed at MC promotion. It also aims at identifying, according to its objective, its localization and application to NPD process. By means of a systematic review, 39 tools for NPD were identified. The results present bibliometrics on the tools, identify four tool clusters according to their contributions to product development, and also identify opportunities for research about the theme.
No takes yet. Share an insight, caveat, or question.
Fettermann et al. (2014) studied this question.
Synapse has enriched 4 closely related papers on similar clinical questions. Consider them for comparative context: