The term 'strategic management' implies that something is managed by someone. By definition, then, it is an applied field involving individual human beings and companies managing something in a situation-specific context. For this reason, strategic management teaching and research should focus on that core viewpoint. This article explores how both strategic management research and teaching have in many ways lost sight of this core viewpoint. This article also suggests ways the identified problems might be corrected.
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Robert J. Mockler (1994) studied this question.
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