The business case for CSR: where are we?

Corporate Social Responsibility (CSR) is on the "hot list" of emerging social phenomena. This makes the question of the relationship between CSR and corporate staying power a key issue. There is a belief, and one that will be explored in this paper, that there is a positive link between social and financial performance especially when looking at the increased relevance of intangible assets such as reputation and knowledge networks. These turn into a source of market value and competitive advantage.