The relationship between values, ethics and stakeholders in a performance context is explored. Organisations must have a focused purpose of pursuing goals through the ethical concepts of value. The foundations and importance of core values to every business are discussed in relation to modes of behaviour and decision-making practices. They are demonstrated as under-pinning the strategic direction, conveying what is expected by both the organisation itself and the major stakeholders. A value-based framework is developed to highlight the ingredients of good business performance in the desire to combine excellence with morality.
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Stainer et al. (1999) studied this question.
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