Sustainability has become a vital issue for the hotel industry. Hotel ICON, the world’s first fully-integrated teaching and research hotel was built with the aim of becoming a role-model hotel for the Hong Kong hotel industry. The hotel focused on sustainable operation through innovation to create value for the customers, the community, and the planet. The hotel has invested time and monetary resources in various sustainability initiatives but was it effective in meeting the hotel’s business and sustainability objectives? How can sustainability features be used to strengthen its competitive advantage? How should the hotel report its sustainability efforts?
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Nam et al. (2020) studied this question.
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