Innovation and technology – the only answer for sustainable tourism growth

Purpose This paper aims to explain how innovation can contribute to sustainable tourism growth, bearing in mind that tourism was never a factor of conflict but a factor and a sign of peace and prosperity. Design/methodology/approach The paper is based on information drawn from official information sources and relevant data from Travelport. Findings Sustainable tourism growth is unstoppable and is already a reality – proved by decades of permanent growth. Sustainable tourism growth is needed for economic, social, cultural, environmental and political reasons. A continued and sustainable tourism growth is possible with better management and the innovation and technology support. Originality/value Tourism performance in recent decades proves that tourism can meet societal expectations and demands at all levels and is a determinant factor of cultural interchange and an important pillar for peace and harmony between different nationalities.