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September 1, 2009Recherche et Applications en Marketing (English Edition)

Flagship Brand Stores within Virtual Worlds: The Impact of Virtual Store Exposure on Real-Life Attitude toward the Brand and Purchase Intent

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Authors

MHMichael HaenleinUniversity of LiverpoolAKAndreas KaplanÉcole Supérieure des Sciences Économiques et Commerciales

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Haenlein et al. (2009) studied this question.

synapsesocial.com/papers/6a76dea7f6b553d308ae19cchttps://doi.org/10.1177/205157070902400303
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