Non-voluntary service interaction from a service logic perspective: children and value co-creation

Public sector services are complex in relation to many private sector services. For example, public sector services contain non-voluntary service interaction. This area of practice has not been extensively researched to date. In this article, we explore and discuss service interaction in public non-voluntary services targeting children, in order to understand what elements go into value co-creation. We use a conceptual model of value co-creation in service developed by Christian Grönroos, and propose elaborations of the model to better reflect the complexities of public sector services.