Not many studies have been conducted at the business unit level, and even fewer in the high-tech industries. Most studies use only one measure for success—financial performance. This article, based on data from an Israeli high-tech industry, argues that the success of business units is in fact a multidimensional concept. Four dimensions of success were explored in the study; two of them can be considered as shortterm dimensions and the other two as long-term ones. These success dimensions are used to evaluate the performance and business strength of strategic business units in the electronics and computer industry.
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Dvir et al. (1992) studied this question.
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