Impact of consumer decision-making styles on Indian consumers' mall shopping behaviour

The past decade has seen Indian retail evolve from unorganised to organised formats. The current research was an attempt to understand the role of consumer decision-making styles on mall shopping behaviour of Indian consumers. The mall shopping attributes were factor analysed to identify the factors most significant to Indian consumers. The results suggest age of the consumers affects their shopping decision styles. The brand conscious, novelty seeking and recreational shopping styles influence mall shopping attributes.