Answers are grounded in this paper and cite their sources.
The recent enactment of new advertising laws in the People's Republic of China created an atmosphere of confusion among advertisers and agencies concerning what the new law meant operationally, and which types of advertisements would be accepted and which rejected. This article is an attempt to understand the law and to provide user-friendly guidelines for operating within its letter and spirit. Implications and opportunities regarding the role of marketing researchers in this environment of uncertainty are also discussed.
No takes yet. Share an insight, caveat, or question.
James Chadwick (1997) studied this question.
Synapse has enriched 5 related papers. Consider them for comparative context: