Managing to beat death: the narrative construction process

Purpose The purpose of this paper is to introduce narrative construction, a method by which participants produce a narrative to make sense of their organizational context, as well as strategically guide action and decision making. While narrative theory has long‐held that people construct narratives to make sense of, and guide, their experience, narrative construction here entails a deliberate and strategic approach to narrative theory. Design/methodology/approach This is part of an ethnonarrative approach that includes both a constructionist and interpretive narrative and ethnographic methodology. Findings Narrative construction has research implications for an ethnomethodology of social construction and empirical observation of narrative enactment. There are practical implications for enabling change and building highly‐coordinated organizations. Originality/value Narrative construction offers a new qualitative methodology and extends ethnonarrative research. The research setting, a death penalty defense team, is also unique. It also moves narrative theory beyond an interpretive device to a constructionist strategy.