Trends in Modern Internet Marketing as a Basis for Shaping the Enterprise’s Internet Strategy

The 21st century has become the time of the most restrictions on the retention, dissemination, and use of information. Modern peculiarities of people’s lives quite naturally cause changes in all spheres of social activity, including economic. In most cases, modern business processes include Internet marketing as one of their essential components. Therefore, it is necessary to study trends in the development of Internet marketing tools for the application of modern network technologies in the implementation of enterprises’ marketing approaches.